The Centre for Self Sponsored Programmes (CESSP), mandated to promote all self-sponsored programmes of the University of Nairobi diversified its marketing activities to ensure a continuous and impactful visibility. The Centre organized a roadshow and activation for programmes in Eldoret Centre. The drive was aimed at promoting University of Nairobi programmes in the North Rift region. The 5 day promotion included setting up of an activation tent on Metro Towers and a roadshow truck traversing Eldoret Town and its environs and a radio announcement on Radio Milele. The introduction of Business programmes in the Eldoret Centre.